On the fertile ground of the Pearl River Delta's booming manufacturing industry, there is a female entrepreneur from the impoverished mountainous area of Nanchong, Sichuan. With over thirty years of persistence and hard work, she has written a legendary story of starting from scratch and growing from weakness to strength. She is Ren Xuefen, founder and Chairwoman of the Sengtor brand.
I. A Difficult Start: Hard Work Forging the Foundation of Entrepreneurship
Ren Xuefen was born into a poor family in Nanchong, Sichuan. Growing up in difficult circumstances, she learned early on the principle that "hard work changes destiny." Her unyielding, daring, and determined spirit led her to leave her hometown at a young age and head alone to Dongguan, Guangdong, a city rapidly rising amidst the wave of reform and opening-up.
Arriving in Dongguan, she started from the most basic jobs, like countless migrant workers. But she was never content with mediocrity. With sharp observation and a diligent, eager-to-learn attitude, she gradually accumulated industry experience and built a network. In 1997, seizing an opportunity, she founded "Hengwei Plastic Bag Factory" in Dongguan's Shipai Town, focusing on the R&D, production, and sales of various environmentally friendly packaging bags. It was a story of building something from nothing—no background, no capital, only belief and sweat.
II. Vision and Foresight: Diversified Layout and International Integration
During the steady development of her enterprise, Ren Xuefen was not satisfied with the status quo. In 2005, a chance study trip abroad introduced her to the emerging field of "board game peripherals." She keenly recognized its significant market potential. After careful consideration, she decisively entered this field and simultaneously expanded into European and American international markets. This decision not only opened a second growth curve for the enterprise but also made her one of the early pioneers in Chinese manufacturing to cross over into the cultural and creative products sector.
Even more admirable was her foresight in grasping environmental trends. As early as 2006, when most companies were still pursuing low cost and high output, Ren Xuefen foresaw that the environmental protection industry would become a mainstream direction for future development. She resolutely invested heavily in upgrading equipment, leading her team to fully develop a series of "fully biodegradable bags," committed to protecting the planet's future with biodegradable technology and reshaping green living through environmental innovation. This strategic transformation not only aligned with the national "Green Development" concept but also gave her enterprise a head start in the global green wave.
III. Advancing Against the Trend: Consolidating the Foundation for Development
In 2020, as the global pandemic raged and the market economy was generally sluggish, many companies chose to cut back and operate conservatively. Yet Ren Xuefen once again demonstrated extraordinary courage and vision. She counter-cyclically invested massive funds to purchase land and build a new factory, creating a modern plant and office building with a total area of over 40,000 square meters. This move not only laid a solid foundation for subsequent capacity expansion and technological upgrades but also greatly boosted the confidence of employees and partners, showcasing the strategic resolve and long-term vision of an entrepreneur.
IV. People-Oriented: Building a Warm Corporate Family
As an entrepreneur who worked her way up from the grassroots, Ren Xuefen deeply understands that employees are the enterprise's most valuable asset. She always keeps their growth and well-being in mind, striving to create a good living and working environment. Many employees have been with her for over twenty years—this rare trust and loyalty is the best testament to her people-oriented management philosophy.
She emphasizes the quality and skill development of employees, establishing an "Employee Fund" to provide timely assistance to employees and their families during difficulties such as illness. When the pandemic first broke out, she not only ensured epidemic prevention safety within the company but also proactively donated tens of thousands of high-quality anti-epidemic supplies to Guizhou, demonstrating a strong sense of social responsibility and humanistic care.
V. Innovation-Driven: Practicing Corporate Social Responsibility
Ren Xuefen always adheres to the belief that "R&D is the engine of enterprise development." She places high importance on technological R&D and product innovation, continuously driving breakthroughs in areas like eco-friendly materials, intelligent production, and green design. Under her leadership, Sengtor has not only set industry benchmarks in the field of environmental packaging but has also integrated green concepts and innovative design into board game peripherals, winning widespread recognition from clients at home and abroad.
She often says, "The value of an enterprise lies not only in creating profit but also in bringing positive change to society." She says this and acts accordingly. From promoting the adoption of fully biodegradable products, to donating supplies during the pandemic, to long-term focus on employee welfare and social public welfare, Ren Xuefen always practices her social responsibility as an entrepreneur with concrete actions.
VI. Recognized Value, A Force to Be Followed
Today, Ren Xuefen is not only the helm of Dongguan Sengtor Plastic Products Co., Ltd., Guangdong Sentron High-Technology Co., Ltd., and several other enterprises, but also an outstanding female entrepreneur beloved by her employees, respected by the industry, and recognized by society. Her story inspires countless young people to bravely pursue their dreams; her philosophy influences the industry's transition towards green and sustainable development; her actions interpret what "business ethics are human ethics."
From the mountain valleys of Nanchong, Sichuan, to the modern factories in Guangdong; from a small plastic bag factory to an international brand spanning eco-friendly packaging and board game peripherals; from a lone migrant worker to a Chairwoman leading a team of hundreds—Ren Xuefen has used half a lifetime of struggle to write a legend about hard work, vision, benevolence, and perseverance.
And she is still on the road.